Look out! Here comes 2012!
Written By: By Andrew Penchuk, iContact Director of Account Management We’re now in the midst of the holiday season, and the year is quickly coming to a close. Before you know it, it will be the New...
View ArticleWhat Makes an Effective Holiday Call-to-Action?
How much do you have to do right now? Too much, right? That’s how your customers, clients, and supporters are feeling now too. There are the gifts to buy, the parties and events to attend, and the work...
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You’re Welcome!
By Monica Sims, iContact Senior Marketing Manager The power of the “Thank you” email can’t be denied. We’ve talked about it on this blog, and we’ll continue to talk about it. But have you done it? Have...
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You’re Welcome!
By Monica Sims, iContact Senior Marketing Manager The power of the “Thank you” email can’t be denied. We’ve talked about it on this blog, and we’ll continue to talk about it. But have you done it? Have...
View ArticleBait without a Hook is Just Food
I’ve used the fishing analogy to describe email marketing strategies in the past. It’s a good analogy because both fishing and email marketing require an element of skill, the right kit (technology)...
View ArticleMake the Call: Never Underestimate the Power of an Effective Call to Action
Your call to action is one of the most important features of an effective marketing campaign. Every message that you send to your readers should include a call to action that tells them what you want...
View Article6 Psychological Problems With Your Landing Pages
Your website’s landing page is like a welcome mat for your business. It invites potential customers to step inside and explore the possibilities of what your business can do for them. Designing an...
View Article7 Ways to Increase Campaign Visibility by Using Video
Email is an ideal vehicle with which to disseminate compelling video marketing content, yet video is bafflingly underused in email campaigns. Admittedly, integrating video into email messages...
View ArticleIs Your Call to Action Too Aggressive?
Be honest with your landing page and email marketing campaign. Is your call to action too aggressive? Check your content against these common conversion pitfalls to see if you’ve fallen prey. Excessive...
View ArticleWhat You Might Be Overlooking With Your A/B Test Results
Running an A/B test is easy with the right software. Getting the results you want with a real lift in conversion volume is the difficult part. Testing is valuable for understanding what the customer...
View ArticleLessons in Email Marketing from a 4-Year-Old
There’s a big event coming up in the Hayes household in the next few weeks. Its little Dotty’s 5th birthday and for the better part of a month, she’s been diligently planning her birthday party....
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